persons purchase persons First

Id just finished a speech with group of Marketing managers at a Fortune 500 business. After everyone cleared out of the room, my client came up to me with a huge smile on his face.

Great job Scott! Ive been getting awesome feedback. You truly resonated with my staff!

Cool, thats what I like to hear, I replied.

Steve sat down structured settlement cash the chair in front of me. He leaned back, put his feet up and said, You know Scott, I gotta be honest: I hire a lot of outside trainers just like yourself. And as valuable as your message of approachability is, the real reason I chose you is because I LIKED you.

Wow. So there it was. Just like that. Because he liked me.

LESSON LEARNED: persons purchase persons first.

Before your business.
Before your products.
Before your services.

They purchase YOU first.

Before your ideas.
Before your suggestions.
Before your work.

They purchase YOU first.

THEREFORE: you owe it to yourself to put your values Company car insurance vocation. Beliefs before business. Person before profession. Individuality before industry.

Heres how. I call it The ABCs of Leading with Your Person:

A is for attitude.
(Clich but true!) Sun Tzu said, What you believe about yourself, the world will believe about you. So, before you sell a product, idea or service, first sell yourself on yourself. Because if you dont like you, nobody else will.

How much time do you spend every day selling yourself to yourself?

B is for breathing.
...your person through every possible touch point, that is. The way you answer the phone, type emails, engage in person, or appear on paper all of these are different channels through which you have an opportunity to communicate your person FIRST. It's like Seth consolidate school loans says, "The only thing persons judge about you is how an engagement with you makes them feel."

Do your communication channels define you by what you do or who you are?

C is for consistency.
Ever run into one of your coworkers outside of the office and think, Oh my God! Jan from Accounting?! Shes like a completely different person!

Its a bummer when that happens. I feel like I see it a lot. Not exactly consistent, huh?

Now I know, I know: some persons work in jobs that require them to be anyone different compared to who they are when theyre off the clock.

Those persons should find new jobs.

When was the last time anyone told you tone down your real self?

Attitude.
Breathing.
Consistency.

Thats how you lead with your person. Got it?

Cool.

LET ME ASK YA that...
How do you lead with your person?

2006 All injury compensation Reserved.

Scott Ginsberg, marijuana test "The Nametag Guy," is the author of three books and a professional speaker who helps persons maximize approachability, become unforgettable and make a name for themselves. To book Scott for your next association meeting, conference or corporate event, contact Front Porch Productions at 314/256-1800 or email